Genetics isn´t as limited a concept as your answer is implying. In other words, it not only refers to desirable physical characteristics, but rather attitudes and actions that would be inherent in a good genotype quality. Such men are called naturals, or “3 percenters”,. This moniker refers to roughly how often this quality man occurs in nature. It is precisely our higher human brain function that necesitates that our genteic quality be reflected in our attitutudes and behaviors. Lower primates lack this aspect to their genetic quality because it is not necessary: they don´t have the higher brain function, so physcial characteristics take on a higher and primary importance. Women are evolved to pick up on cues in your attitudes and behaviors that will denote your genetic quality. Female attraction is what occurs when certain attraction switches are flipped when she detects these deirable behaviors. This is all proven science.
It is precisely because of our higher brain function that allows us humans to identify these attraction switches and why they exist. That means that flipping these switches can be taught. And it is. That is also why game really is indeed the great equalizer- it puts you on a level playing field with the “naturals” out there. This is also proven.
So, these books don´t refute the PUA mantra, as you call it. On the contrary, they actually confirm it.
Good luck, and happy hunting.

50 shades of gray is read by females for the romance in it. but after asking every female i know they usually say that the book is “slow” or is not as good plot wise. but is is still a good book to understand the underlying nature of women that you don’t usually think is there.